What is Content in SEO?
To understand what marketers mean by SEO content, breaking down the sentence into its component parts is helpful.
"SEO" refers to search engine optimization or the website optimization process so that people can find it easily through search engines such as Google.
By "content" we mean any information that resides on the web and can be consumed on the web (more about the various content types below). So, putting together these two concepts: SEO content is any content generated with the intention of attracting traffic on search engines.
Here are four steps to identify and optimize your content strategy for the SEO:
Define your objectives
First, decide your objectives as a website or company. Looking to channel sales from your website? Would you use ads to monetize your site and then just want to increase the traffic and get readership back? Your goals will decide the types of content on which you will relate. If you're specifically trying to drive product sales, your primary focus should be on attractive, insightful product pages that are both search and conversion-optimized. Your secondary emphasis may be useful blog material, explaining when and how to use your items, linking to those pages were appropriate (though it's better if your blog isn't completely self-promotional).
If your site operates on an advertisement model and the aim is to draw new readers by searching, you'll want to concentrate on rich content (such as insightful, entertaining, or even long-form articles or video resources) with "stickiness" ("sticky" content keeps visitors on your site longer or invites them to return).
Remember your customers Know your market
Surveys and analytics tools will help you get a clearer image of your average visitor or client. Consider designing marketing individuals, or characters that represent visitors and customers of your ideal location. Then ask what kind of content those people will be looking for. For example, if you run a B2B website that targets executives at the C-level, you may want to produce high-level white papers that can be downloaded and saved for later reading.
You may want to concentrate on regular updates with less text and more photos and videos if your company targets teens and tweens. You'll also want to make sure your app is mobile optimized.
Develop an editorial calendar
You can start creating an editorial calendar once you have an idea of who you are targeting, and why. An editorial calendar is a schedule that determines when new content will be published and what type of content it will be. This will help you adhere to a daily schedule (especially if you have a blog you need to produce new content on a regular basis), as well as prevent you from scrambling at the last minute to come up with a subject for new content.
A few tips about how to build and stick to an editorial calendar
(1) Using Outlook (or Google Calendar)
Share your publishing schedule with your entire marketing team. Set up writers ' alerts so they get a notice when a deadline is coming up.
(2) Consider creating ongoing features
For example. A food blog might do a meatless recipe every Monday. Most blogs do weekly connection roundups (including this one). For each ongoing feature, build a category page, so visitors can find all of your Meatless Monday recipes or connect roundups in one location.
(3) Give yourself plenty of lead time
In creating more complex content styles, such as videos and infographics. This also takes several rounds of edits to complete and can be more difficult in search optimization.
(4) Don't plan too far ahead
Schedules are often derailed after a month or two due to adjustments in marketing plans, budgets, or personnel, so don't attempt to prepare a schedule for the next year and risk a lot of time and money being wasted.
(5) Analyze and re-evaluate eventually
Stay on top of analytics on your web. Analyze your SEO material frequently to see what works, and what doesn't. High success and interaction metrics include page visits, connections, feedback (on blog posts and some other content types), social shares (likes on Twitter, tweets, etc.), and conversion rates. There should be two goals to your analysis:
(6) Research the results so that these techniques can be replicated
Search for trends. Are the viewer excited about videos? Then bring in more photos! Adjust your editorial schedule, so you can spend more time and energy on the styles of content that really resonate.
(7) Need to update and enhance older SEO content
When you've tried to optimize an article for a certain keyword, but it gets more attention for a particular keyword type, then goes back in and re-optimize it for the new keyword. For example, you might be able to increase traffic dramatically by placing the keyword in the title.
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